Armonitace is more than a brand
—it’s a symbol of harmony, unity, and peace brought to life through meaningful jewelry.
Designed to inspire and connect, each piece embodies the spirit of togetherness
and the beauty of living in balance.
Laurie & Kelly
Founders
Laurie and Kelly, sisters just seventeen months apart, have been inseparable since childhood. Raised in a loving and wholesome Hollywood Hills home by parents in the Film and Television Industry, they were affectionately known as The Gilmore Girls—long before the TV show of the same name.
Laurie pursued a career in Film/Television Post-Production, while Kelly followed in their mother’s footsteps as a Television and Print Food Stylist. Both married, raised families, and now proudly enjoy their roles as grandparents, continuing to call Los Angeles and Montecito home.
After retiring from her 24-year Film/Television career, Laurie embraced life as a stay-at-home mom, which gave her the opportunity to collaborate with Kelly on philanthropic, social, and creative projects.
One evening, Laurie sketched a design that would become the Armonitace symbol. Inspired by its meaning, the sisters launched a jewelry line centered on this powerful emblem, bringing Armonitace to life.
Molly Urnecli
Director of Marketing
Molly Urnecli, Laurie’s daughter and Kelly’s niece, is the creative force behind the name Armonitace. Growing up in Los Angeles, she attended Campbell Hall School and later earned her bachelor’s degree from Trinity College in Connecticut.
While studying Italian and Anthropology, Molly delved into the deeper meaning of the symbol her mother had created. Inspired by her Italian studies, she transformed the key ideas behind the design—Harmony, Unity, and Peace—into Italian, creating the unique name Armonitace.
Now residing in Bell Canyon, California, with her husband and two children, Molly serves as the Director of Marketing for the brand. Her creativity and vision continue to shape Armonitace, ensuring it remains a symbol of connection, beauty, and inspiration.
